Original Date: 09/14/1998
Revision Date: 01/18/2007
Information : Connecting to the Community
Raytheon Missile Systems Company (RMSC) uses Connecting to the Community activities as an innovative and effective way to interact with the surrounding community. Over the years, these outreach activities have produced quantitative and qualitative results, and helped establish goodwill between the company and the community.
In 1994, RMSC initiated a Grant Application Process to standardize the company’s charitable giving program. Two years later, the company created a Contribution Committee, comprised of company management professionals and hourly employees. Since their implementation, these activities have been expanded and refined to meet the critical needs of the surrounding community as well as typify the goals and objectives of the company. This concentrated effort, to strategically align company goals and community needs, has resulted in a 75% increase in RMSC’s approval rating.
To broaden its connection to the community, RMSC began providing in-kind contributions and resources through leadership gifts. In 1997, the company began the Quality Function Deployment (QFD) program as a way for community groups to get together and address critical community issues. This highly successful program provides an alternative avenue for diverse groups to interact and make systematic community changes. In addition, QFD helps RMSC involve itself with key community issues, and strengthens the company’s standing in the community as a credible partner. Another aspect of RMSC’s activities is its community awareness partnerships, such as Support-a- Park, Power of Community, and Christmas in April. These projects are just a few examples of RMSC’s efforts to build goodwill, trust, and connectivity by teaming with the community to help enhance the lives of youth, the disadvantaged, and the elderly.
RMSC’s Connecting to the Community activities promote synergies and understanding between the company and the community, as well as between employees and managers as they work side-by-side. Each year, the number of volunteers and corporate commitments continues to increase. RMSC’s proactive approach demonstrates its willingness to meet and work with the surrounding community.
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