Original Date: 09/14/1998
Revision Date: 01/18/2007
Information : Presidentís Communication Forum
Communication within an organization is an essential element of any business. However, this task can be difficult in today’s world of mergers and consolidations where employees from different companies and cultures are brought together. Employees need constant reinforcement and feedback from the top down on the status of the company’s goals, and on their role within the company’s structure. Prompt and effective internal communication enables the company to keep its workforce informed, and allows the employee to truly engage in the business and success of the company. In January 1996, Raytheon Missile Systems Company (RMSC) developed the President’s Communication Forum as a vehicle for doing this.
The President’s Communication Forum works as a top down and a bottom up communication process. The president conducts comprehensive quarterly briefings to all managers and supervisors who, in turn, cascade the information to their employees by using copies of the presentation material along with a video tape of the president. This approach ensures the accuracy and promptness of the information. At the secondary briefings, employees discuss the information and provide feedback up the chain of communication. RMSC also conducts surveys to verify that the employees are receiving the information and to solicit ideas for improving the process.
The President’s Communication Forum is a unique and effective way to communicate within the organization. The forum provides an in-depth account of progress, issues, and metrics at RMSC including organizational changes of the company, market shares and forecast, customer satisfaction, competitiveness, factory performance, quality, people development, union and management partnerships, and financial performance. By being informed through this vehicle, employees and groups can adjust their activities to meet current challenges. The President’s Communication Forum reinforces the company’s values and mission of Vision 2000, and is a key tool for RMSC in building a corporate culture and a common focus.
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