Original Date: 02/03/1997
Revision Date: 01/18/2007

The Society of Automotive Engineers (SAE) publishes and distributes hundreds of books, publications, and papers. Each year more than 20,000 pages of new mobility-related technical material are added. Topics include high- strength steels, computer-aided design, artificial intelligence, aerodynamics, intelligent highway systems, biomechanics, and space operations simulation. Four technical magazines provide the latest engineering developments to 184,000 engineers, business executives, manufacturing professionals, and government officials in 100 countries. Magazines include Automotive Engineering and Aerospace Engineering (published monthly); Off Highway Engineering (published quarterly); and Truck Engineering (published annually). SAE publishes approximately 2,000 technical papers each year. Other published documents include white papers, surveys, and annual reports. Bibliographic data for most of SAE’s publications are available electronically from the Global Mobility Database or on CD-ROM. SAE anticipates that most of its distributed information will be available via the Internet by the end of 1998.

Except for the actual printing, SAE performs all of the publishing, marketing, and distributing of its publications. Marketing strategies include all traditional methods such as direct mail, advertising, and exhibits. SAE also employs cross-marketing techniques to leverage all of its available media (e.g., magazines, catalogs, conferences, workshops) for maximum coverage. To refine its marketing strategies, SAE uses its website data to analyze and identify which publications receive the greatest amount of interest.

For more information see the Point of Contact for this survey.