Strategic needs and plans for standard services
are established and maintained.
“Strategic needs” are conditions or objectives
in the organization often driven by factors in the environment. An
organization may need to increase revenue, profitability, or market share.
Customers may need a different or new set of services, or expect a change
in an organization’s service offerings based on what competitors are
providing or based on shifts in their own objectives. The organization
considers the range of needs in light of its capabilities, makes decisions
about which objectives to pursue, and reflects these needs and objectives
in plans for standard services.
In many organizations, strategic planning
information can be proprietary, sensitive, and subject to non-disclosure
requirements or other controls. Anyone participating in developing plans
for standard services should exercise care in complying with controls to
protect sensitive strategic