(Certified Best Practice by BMPCOE)
Polaroid Corporation - Waltham, MA
Polaroid's corporate philosophy maintains that its business will be operated in an environmentally responsible and sustainable manner. One aspect of this responsibility entails keeping the company's stakeholders, including the local communities, informed on Polaroid's environmental efforts and performance. Polaroid has recently published its eighth annual report on the environment, the second of which follows the guidelines of the Coalition for Environmentally Responsible Economies (CERES).
In 1987, Polaroid decided to publicly report its environmental data and reorientate the company's environmental programs toward pollution prevention. As a result, Polaroid developed the Environmental Accounting and Reporting System (EARS) and the Toxic Use and Waste Reduction (TUWR) program in 1988. The TUWR/EARS program's first year results were used to create Polaroid's first environmental report in 1989. This document, the first modern, datarich, corporate-environmental progress report in the United States, targeted an audience of pollution prevention leaders environmental groups and committees and Polaroid's employees and shareholders. The intended audience for these environmental reports was expanded between 1990 and 1992 to include the government, other companies, and investors who were interested in socially and environmentally responsible companies.
In 1992 and 1993, Polaroid was one of just ten U.S. companies that worked together to develop a set of guidelines which could be used by companies to publish corporate environmental reports. These guidelines, published in 1994 as the Public Environmental Reporting Initiative, were designed as a tool to assist organizations that voluntarily produce a balanced reporting perspective on their environmental policies, practices, and performances.
Continuing its environmental leadership role in 1994, Polaroid endorsed the CERES principles which encouraged companies to conduct business in a manner that protects the Earth and applies environmentally responsible practices throughout the world. These guidelines marked Polaroid's expanded commitment to actively collaborate with environmental leaders and investors on operating its business in an environmentally responsible and sustainable manner. Polaroid's seventh and eighth reports on the environment are patterned directly after the CERES principles, including a clear cross reference between the CERES report questions and applicable portions of Polaroid's annual report.
Fortune and Tomorrow magazines have recognized Polaroid for its leadership in corporate environmental reporting. Polaroid's internal efforts and external association with CERES and other U.S. premier environmental groups have enabled Polaroid to evolve its environmental program to a higher level.