Phase II Deployment: Communicating the Strategic Plan
"Strategic planning, in order to be effective, must be accepted by all those personnel who will ultimately be expected to implement, monitor, and be held responsible for results of the plan."
(Rolf E. Royers, source unknown)
In the last chapter, we talked about sharing the strategic plan with mid-level managers and members of the workforce in order to refine the strategies and objectives, ensure their understanding of the plan's intent, and gain their support for implementation. This chapter of the handbook deals with communicating the strategic plan to all members of the organization to ensure their understanding of the organization's strategic direction so they can take action on the goals, strategies, and objectives. Following are actions that are keys for successfully communicating the strategic plan and actions that guarantee failure.