The method by which the senior leadership team chooses to communicate the plan is extremely important. On the following pages are matrices of printed, oral, and technological communication tools that can be used, their benefits, and how to use them.
Advice: The formal communication of the published strategic plan should be handled as a special event to mark a new beginning, a focus on the future. Choose a combination of methods that will most effectively demonstrate to employees that this plan is real and will be implemented. None of the printed or technological tools should be used without personal involvement from the senior leadership team. Remember that strategic management is a continuing process, therefore, keep these methods in mind throughout the implementation process.
Caution: If the organization had a previous strategic plan that was unsuccessful, employees may express cynicism toward the concept of strategic planning. If this is the case, it is important to build acceptance and support for the plan during the plan completion phase (Phase I Deployment). If this is not done before formally communicating the plan, cynicism may deepen.